It is important they have enough elements when selecting and buying the franchise to use the trademark to create it in Colombia.Ģº. Provide the franchisee/ licensee with all the commercial, financial and business information so that they can analyze it and have a comprehensive knowledge of the operation, the operation of the business and the possible financial results before acquiring the franchise or license, and also during the operation of the same. To be successful, they will need to try to identify and select the candidate they are looking for, with the right experience and capabilities, and therefore the sustainability of their franchise or license network in Colombia.īelow: the PROS (what to do) for licensors to do business in Colombia applying best practices:ġº. The franchises or foreign brands that want to land in Colombia through a key ally such as a Master Franchisee, a multi-Franchisee or a Franchisee in Colombia, must take into consideration the Latin American culture and specifically the Colombian one.
